Welcome to the course From Strategy to Action. In this course you will learn how to make your actions more strategic and impactful. We will teach you how to build a winning campaign strategy.

We start by exploring the concept of power, crucial for activists to win a campaign. The course will guide you in setting a clear, focused campaign goal, identifying key allies and opponents, analyzing power dynamics, and determining the critical pathway to achieve your campaign goal.

We introduce a definition of a campaign:

• A series of actions and activities
• Towards a clear final goal
• Limited in time
• Focused on tipping or shifting power