What is campaigning?
Welcome to the course From Strategy to Action. In this course you will learn how to make your actions more strategic and impactful. We will teach you how to build a winning campaign strategy.
We start by exploring the concept of power, crucial for activists to win a campaign. The course will guide you in setting a clear, focused campaign goal, identifying key allies and opponents, analyzing power dynamics, and determining the critical pathway to achieve your campaign goal.
We introduce a definition of a campaign:
- A series of actions and activities
- Towards a clear final goal
- Limited in time
- Focused on tipping or shifting power